Category Archives for Safer Beauty

Flawless in Five

The Flawless in Five cosmetic collection is hands down a necessity in my world. I don’t have time in the morning to leisurely paint layers of perfectly applied make-up (nor do I want to). When my alarm goes off in the morning, there are some days when it feels more like a starters gun signally the beginning of a race than a gentle nudge to begin my day. I TRY to be diligent about having some calm quiet time before the house wakes up, but some mornings it’s “all hands on deck” to get everyone out the door.

When it comes to my daily cosmetics, I just need the basics to ensure the dark circles under my eyes I don’t scare young children when I leave the safety of my house. That’s where the Flawless in Five comes in. My lifesaver. (And protector of said children that would otherwise encounter my bare visage.)

But you say you’re not a make-up person? That’s exactly why this set would be perfect for you. It only contains six products that can be applied in five minutes. The finished product is a natural, “make-up free” look that still helps you feel polished and put together. And what’s great about this collection is you can choose the shades that are best for you!

Let’s break it down:

1: Tint Skin Hydrating Foundation or Dew Skin Tinted Moisturizer

I used to despise foundation because it always felt thick and cakey, but Beautycounter’s Tint Skin has changed my tune. It’s very light and creamy, and gives my completion a polished, smooth look. This foundation contains sodium hyaluronate which is a natural moisture magnet that helps promote even skin tone and helps reduce the appearance of fine lines and wrinkles. You can apply it with your fingertips or with our Retractable Foundation Brush

Beautycounter recently added the option to choose between the Tint Skin or the Dew Skin Tinted Moisturizer for the Flawless in Five set! Score!

The Dew Skin is a tinted moisturizer that contains an SPF of 20. We only use non-nano zinc oxide for our sunscreen products because it’s a physical barrier, not a chemical barrier. The zinc oxide sits on the surface of the skin and then reflect the sun’s rays. It also provides some light moisture for your skin and a natural tint to give you a dewy glow.

I’ve found that the Dew Skin is great even when you’re working out, because it stays put and it looks so natural!

2. Touchup Skin Concealer Pen

I always used to struggle with finding a concealer that didn’t run or crease, and the Touchup Skin Concealer Pen is the first one that I have actually been happy with. It comes in a “pen” that you can use to brush the product onto the undereye area or over a blemish. I typically choose a shade that is slightly lighter than my foundation to help cover my “tired mom” dark circles.

3. Color Define Brow Pencil or Brilliant Brow Gel

Next, you have the option of choosing either the Color Define Brow Pencil or the Brilliant Brow Gel. Honestly, I need BOTH. Being a cancer survivor, my past dance with chemotherapy left my brows looking like they went through a war, so these two products are essentials for me. But, you have the option to choose which is best for you!

The brow pencil is great for filling in sparse areas of the brow and defining the shape of the brow. I find if I warm up the tip of the pencil on my hand it glides very nicely and will make very natural looking hairlike strokes. The other end of the pencil contains a brush that you can use to brush the hairs upward before you apply the pencil.

The Brilliant Brow Gel is magic in my opinion. I like to describe it as hairspray for your brows. It comes in 4 tinted shades, and one clear. I have found that this product holds the hairs in place, tints them so they appear darker and fuller, and serves to lock the brow pencil in place.

4. Lengthening or Volumizing Mascara

Do you want to lengthen your lashes, or give them more volume? Our two mascara options are great. Both don’t contain harmful ingredients that many mascaras typically do. I have also found that they don’t flake or clump.

The Lengthening Mascara is good for creating definition and giving length to your lashes. It is long wearing, but yet easy to remove at the end of the day. I use either our Eye Makeup Remover or our Makeup Remover Wipes.

I’m a Volumizing Mascara kinda girl. I need some VOLUME! Again, chemo did a number on my once lush lashes, so our mascara and I have a beautiful relationship. This guy is made with natural fibers and has an hourglass shaped brush to help lift and curl the lash.

Both of these mascaras are buildable so you can add multiple coats easily!

5. Satin Powder Blush

We all like that youthful, flush in our cheeks, right? And let’s face it, my youthful flush went down the toilet a long time ago. That’s why the Satin Powder Blush comes in pretty handy. Each shade is created to flatter all skin tones, and there are seven shades to choose from. My favorite is sorbet, and not because it’s named after a dessert. Really.

6. Lip Gloss

If you would have told me that I would be a lip gloss wearer, I would have told you that you had lost your marbles. I couldn’t stand lip gloss because of the sticky texture that made my mouth feel like some slimy creature from the black lagoon. Newsflash. Our lip glosses are NOT STICKY! Hallelujah! They are made with carnauba wax, jojoba oil, and vitamin C, and they give a beautiful and natural shine to your lips. You have eight gorgeous colors to choose from. My favorite is Blush Shimmer because it has a little sparkle to it, but not the cheesy, “I’m 12 years old and shopping at Claire’s” kind of sparkle.

So there you have it! It may have taken you 15 minutes to read through those descriptions, but I promise you it will only take you five minutes to actually apply all of these products.

To find this simple process of choosing these shades and making this collection a part of your routine simply go to Flawless in Five on my website.

Also, there is a great cost savings when you purchase these collection versus individual products. You can’t beat that!

Answers to the “Questions”.

Beauty should be good for you!  Yep. All this and a bag of chips. (Well, maybe the chips aren’t good for you, but darn it! Beauty should be!) I believe this with all of my heart.  Beauty should be safer, and I am walking proof of that.

I often get asked some of the same questions about this company and more specifically this business.  At Beautycounter’s recent L.E.A.D conference, our SVP of Social Mission, Lindsay Dahl, gave us some great information about these specific questions. I thought I would spend a little time addressing what she shared with us regarding a few of them.

Question #1

How can I verify that Beautycounter is safer than other companies?

This is a great question! Yes, you always want to do your research when you are searching out cleaner, safer options.  Here is why I believe Beautycounter is the best option. First of all, their ingredient selection process. You can find it on my website HERE.  But, I’ll share it for you as well.

This is what Beautycounter does. They…

Ban Intentionally

The Never List is made up of approximately 1,500 harmful or questionable ingredients we prohibit formulations, including the nearly 1,400 ingredients banned in the European Union.

Screen Rigoriously

Using the best available sources, we screen every potential ingredient for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.

Learn Constantly

There are major data gaps on most cosmetics ingredients, so we review emerging data regularly and even commission our own studies.

Source Responsibly

We choose the bet organic, natural, sustainable, and synthetic ingredients that meet our standards. Over 80% of the ingredients in our products are natural or plant-derived.

Share Transparently

Every formula ingredient, including known components of fragrances, flavors, and intentionally added preservatives, are listed on our product labels or on

Beautycounter is also working with researchers at Tufts University School of Medicine to study many of the ingredients that we use in our formulas.  Tufts is known for their work in studying hormone disruptors.

Beautycounter also holds the EWG verified status with the Environmental Working Group.  This certification ups the level of trust in the companies that meet these standards.  The EWG is essentially saying that when a company is considered “verified” then their products meet their strictest standards.  

Beautycounter also earned the highest score in the Chemical Footprint Project.  They were successful in reaching the benchmarks set by this organization’s survey showing that they are striving to replace harmful ingredients with safer alternatives.  

And lastly, Beautycounter is a certified B Corporation.  We put people and planet first!

Question #2

You use preservatives. Is that safe?

All of the preservatives Beautycounter uses are screened for safety.  They also want to be sure that the final formulation is safe.  If a product isn’t preserved properly it can expose you and your family to yeast, mold, and bacteria.

Question #3

Are you trying to scare consumers into buying your products?

Definitely not!  Beautycounter mission is rooted in science.  As mentioned earlier, they work with reputable organizations like Tufts University to study potentially harmful ingredients and how they can negatively affect our health.  There are many other valid organizations such as the University of Berkeley in California, Harvard University, American Academy of Pediatrics, and the American Nurses Association that have been weighing in on this issue for years.  

Question #4

Aren’t you an MLM (multi-level marketing) company?

That is a very common misconception.  Beautycounter is so much more than that! Our business model is very different.  We are a direct to retail brand that uses a combination of independent consultants, an e-commerce site, and retail locations.  Our mission is to get safe products into the hands of EVERYONE. We want to give consumers every available way to have access to our products.  

Beautycounter believes that their network of consultants is their most important piece, because this mission is best shared person to person.  It’s education first. What better way to do that than through relationships.

Question #5

What exactly am I paying for?  I could get a “cheaper” product from Target.

Your health is your biggest asset, and I believe using safer products is a great way to take care of your health.  Our products may cost a bit more than others you may find at the local drug store, but safer ingredients are often times more expensive than conventional ingredients.  We also have a limited number of manufacturers we can use because the company is so careful about how our products are made. Beautycounter also likes to formulate the products in the United States, and source from North America as much as possible.  

I have found that because our products are so well made, you only need a TINY bit for each use.  Therefore, they last much longer than other, more cheaply made, products you may find somewhere else.  

So there you have it!  If you have any other questions or are interested in learning more about our products or the business opportunity contact me!

Charcoal! Who Knew?

People always ask me what my ONE favorite Beautycounter product is and I always tell them, “That’s like asking me which of my children is my favorite! That’s impossible!”  However, I will tell you about a product that makes my list as one of my top “must haves”. It has to be the No. 3 Balancing Face Mask.

This is also one of my favorite products to offer as samples. My girls love to help me get put together the sample bags too. Soon it turns into them playing “mommy” and trying out all of the products! Thankfully, I have confidence knowing that because it’s a Beautycounter product it’s safe for them too! So, here’s why I love the charcoal mask.

This mask is so versatile! When I’m feeling like I need a little relaxing spa moment, this is the first thing I reach for.  I know quite a few people with different skin types that have made this product one of their go-to’s as well. I have fairly normal to dry skin, with relatively minimal issues with breakouts. But, I can definitely tell when it’s looking a little dull and needs a pick me up.

My husband also uses this mask and he feels like it deep cleans his pores, helps with any sporadic breakouts, and cuts down on excessive oil. Men typically have more oily skin than women so that’s another reason why this is a “win” for him too. I also have friends with teenagers that struggle quite a bit with acne that LOVE this mask because it helps minimize those pesky breakouts.

So, what amazing goodness is in this mask you ask?  Well, it contains nutrient-rich kaolin clay that has the very important task of deep cleaning and balancing the skin.  It also absorbs excess oil and draws out impurities.

It also contains activated charcoal that serves to shrink down the appearance of pores. Charcoal? Really? I know, that was my first thought too. Seriously, why would I put that on my face? Well, there’s a very good reason!  Activated charcoal absorbs harmful substances! Yay! It has been used in multiple applications for many years such as eliminating bad breath, relieving digestion issues, and also detoxifying the body from heavy metals.  

One of the other ingredients is salicylic acid which helps slough off dead skin cells making your skin appear brighter and less congested. Who doesn’t want that? The mask also contains peppermint oil which gives it a really refreshing and rejuvenating smell that I absolutely LOVE.

This mask is great to use mine once or twice a week.  Typically I cleanse my skin at night and then apply a thin layer around on my face avoiding the eye and lip area.  Then, I will let it dry for about ten minutes and proceed to walk around the house making funny faces at my kids and husband because it just looks goofy.   After it’s dried completely to the point where I don’t want to move my lips, I rinse it off with warm water.  I like to use my hands and not a washcloth because it’s gentler on my skin.

Once it’s completely rinsed off I like to apply the No. 1 Brightening Facial Oil to seal in moisture and brighten my skin. The other thing I love about this mask is the fact that it doesn’t make my skin feel dry. So many other masks I have tried in the past feel incredibly drying.  

And the best part is it doesn’t contain potentially harmful ingredients like PEGs! PEGs are petroleum based compounds commonly found in personal care products and specifically masks.

So here’s a mask that is ok to “hide behind” even if it’s only for ten minutes!

Full Circle

My passion, my “why”. This is it, right here. One of the biggest unknowns just a few years ago has become one of the biggest blessings. That small, three-lettered word “yes” that I said to Beautycounter. I said yes to something completely out of my comfort zone and it has given me so much.

And now this wonderful company just gave me an opportunity that still doesn’t feel quite real.

That opportunity came at Beautycounter’s annual Leadership Summit conference this past weekend. 

I have spent the past three days immersed in an environment of outstanding, smart, passionate women and men. These wonderful people care about the health of all of us. They are individuals who care about making a difference and using their voices to carry a movement forward and bring awareness of the dangers of harmful chemicals in our personal care products.

And we’re not only working to bring awareness, but to force change. While this is an enormous undertaking and the scope is broad, it all comes down to the individual. The faces of women, men, and children. All who have a story to tell, and all who matter. 

My story, as with so many these days, is my experience with cancer. I was honored to be asked to briefly share a few words of my story in front of an audience of 4,000 incredible members the Beautycounter family. I can hardly believe it myself.

This was a “full-circle” moment for me. One year ago when I should have been at this same conference, I was lying in a hospital bed. This was not lost on me, and I did my best to white-knuckle it and stay strong through both the rehearsals and most importantly, while I was delivering my message in the opening segment of the conference.

However, as I walked off the stage the weight and thankfulness for this opportunity came flooding out, and I broke. My tears flowed and I was overwhelmed with gratitude not only for basic fact that I was alive, but for seeing how God can take something so horrible and make it life giving.

He can bring restoration from ruin, hope when you’re hopeless, and give beauty for ashes. He longs to show us His love and favor, and that is exactly what I felt this weekend. 

The rest of the time I spent speaking with many inspiring women who shared their stories with me. Some I was able to encourage and even more were encouraging to me.

I laughed a lot, and cried a lot more. I admired the sea of fabulous earrings and super cute shoes, and just had fun with some phenomenal Beautycounter boss ladies that I’m proud to call my friends.

This business has given me so much more than I ever thought it would, and I am grateful.